CLIQ is the home of many different departments and teams. To get a better understanding of what our different colleagues are doing and how they work together, we created this easy-to-use department dictionary that explains the responsibilities and everyday tasks of each team. Let’s go!
The Business Intelligence department is responsible for all reporting and forecasting throughout CLIQ and its subsidiaries. The BI department is made up of Business Analysts and BI Developers/Engineers. The typical work and project activity for the BI department involves the integration of various data sources, data analysis, statistical forecasting, reporting, and advising the business. CLIQ is a data-oriented company, and nearly all departments use the BI department’s input to steer business decision-making and optimize existing and new business opportunities.
/ klɪk.diː /
Three different teams work mainly on our new platform www.cliq.de. One of them: Team Programming. They integrate and curate content that is relevant to the German market and aligns with current trends. This team is the link between content providers and CLIQ and works closely with a dedicated marketing team, which is working on a 360-degree campaign to introduce the platform to the German market. There is also a dedicated Design Team.
Their responsibilities include designing new content portals, cliq.de marketing materials including, flyers, packaging but also marketing funnels, brochures, social media content, show banners and the landing page. This team is also the gatekeeper of the Cliq brand identity.
Communications at CLIQ is a strongly media-related department, mainly divided into Internal Group Communications, External Group Communications and Productions. Each field requires a wide range of activities, such as blog and website management, newsletters, general assets creation, concept creation, social media as well as PR and events. We support our related departments such as Investor Relations, Marketing and Licensing and consult all internal and external stakeholders throughout CLIQ to contribute to the group’s strategic positioning and our products.
CPI (CONTENT, PLATFORMS, INTEGRATIONS)
/siː-piː-aɪ (ˈkɒntɛnt, ˈplætfɔːmz, ˌɪntɪˈgreɪʃənz)/
The CPI (Content, Platforms, Integrations) department is all about our multi-content portals and their users. Our digital marketing team drives customers to our content portals all over the world. Once a user signs up, our team is constantly optimizing the user’s experience to make sure they are satisfied. They do this by optimizing the UI of the portals, selecting content for our audiences together with our licensing team, presenting the best content on prominent positions and making sure all the content is visually attractive.
The Digital Marketing Team promotes CLIQ’s full product portfolio globally through online marketing. They set up, manage, and optimize performance-driven marketing campaigns across multiple advertising platforms. The designers in the digital marketing team create ads and landing pages for promotion, and our Campaign Managers connect and deliver the funnels to their Digital Marketing Specialists who then set up the campaigns on the advertising platforms. They also monitor, optimize, and scale these campaigns.
The Facility Department at CLIQ is responsible for a variety of tasks related to our offices. They ensure that our offices meet the needs of every employee who works at CLIQ. They provide the tools as well as services supporting the functionality, safety, and sustainability of our buildings. Moreover, they also organise a range of amazing events together with our event management partners.
The mission of the Finance Department is to deliver timely and accurate financial reporting and provide proper oversight of all expenditures and revenue collections to successfully support the operations of the CLIQ Group. The Finance team principally assists the various operational departments and executive board with planning, organizing, and directing the financial activities in conformance with all applicable laws and accounting standards. This department can be divided into the areas of Accounting, Financial control & reporting, Business control and Projects.
HR (HUMAN RESOURCES)
The HR team at CLIQ is responsible for managing the full employee life cycle. The team is responsible for recruiting, hiring, onboarding, training and, sometimes, letting go of employees. Next to that, they administer employee benefits, process payroll, and maintain employee records. They also ensure that policies and legal procedures are in place and followed accordingly, in each country where CLIQ employs people. The HR team supports and manages learning and career growth.
The team offers help when they are dealing with various life occurrences such as health issues or debts. Our HR-department advocates for a safe and healthy work environment and offer a big contribution to our CLIQ culture.
This was the first part of our CLIQ Department dictionary. Next week follows part II! So stay tuned.