12 AUG
WE SEE IT, WE LIKE IT, WE WANT IT, WE GOT IT:
ALL ABOUT LICENSING
CLIQ Stories
12 AUG
WE SEE IT, WE LIKE IT, WE WANT IT, WE GOT IT:
ALL ABOUT LICENSING
CLIQ Stories

With over 20 years of experience in the entertainment industry, Benjamin Bezold is CLIQ’s Content All-Star. For about a decade, Benjamin has acquired all sorts of digital content for CLIQ. Whether it’s Hollywood blockbusters, live sports or audiobook bestsellers – Benjamin always finds the right content for CLIQ’s ever-growing portfolio. Having been a gamer since he was a child, Benjamin turned his hobby into a profession and obtained extensive knowledge of the global digital content landscape.

 

Developing and building long-lasting business relationships and models are Benjamin’s key values. Next to his role as Product and Licensing Director, Benjamin is also the managing director of CLIQ’s headquarters in Düsseldorf. We see it, we like it, we want it, we get it – all possible thanks to him – so let’s get to know more about his work at CLIQ.

 

 

HI BENJAMIN! WHAT EXACTLY IS YOUR ROLE AS A PRODUCT AND LICENSING DIRECTOR?

 

I hold quite a diverse role at CLIQ with various operating fields. My main responsibility, though, remains the acquisition and management of all kinds of digital content for CLIQ Digital across all our verticals: Movies & Series, Audiobooks, Music, Sports, Games and Software. With my team, I own the whole licensing process and beyond: from budget planning, forecasting, content strategy, research, evaluation, contract negotiations, material delivery and ingestion to royalty reports.

 

I hold quite a diverse role at CLIQ with various operating fields. My main responsibility, though, remains the acquisition and management of all kinds of digital content for CLIQ Digital across all our verticals: Movies & Series, Audiobooks, Music, Sports, Games and Software. With my team, I own the whole licensing process and beyond: from budget planning, forecasting, content strategy, research, evaluation, contract negotiations, material delivery and ingestion to royalty reports.

 

HOW DO WE FIND AND SELECT THE RIGHT PARTNERS?

 

First of all, and most importantly: you need a goal and budget. It’s the same as if you are going shopping. If you are just browsing around, you might find a few beautiful pieces, but you lose focus and, in the end, you have spent too much on something that probably is not what you were initially looking for. Therefore, my job typically starts with the budget planning and definition of the content strategy, including KPIs. Here, it’s important to understand the needs of the business. For example, do we need “window dressers” to support our marketing campaigns, who is our target group (e.g., horror fans), are there specific language requirements, what level of business support do we expect from the licensor, etc.? Based on the strategy, we investigate suppliers. We find them through our own networks, at conferences and content marketplaces or simply via online research.

WHO ARE OUR CURRENT PARTNERS AND WHAT MAKES THIS PORTFOLIO SPECIAL?
Offering content from six verticals in over 30 countries would result in a very long list of partners. Generally speaking, we work with various types of suppliers. To give some examples: For audiobooks, we work with so-called content aggregators. These companies represent catalogues from multiple publishers, which is an interesting way to obtain a massive amount of content with only one or two agreements. Our movies catalogue, on the other hand, we acquire directly from studios, producers, broadcasters, and film distributors. We buy our sports content from the leagues, sports associations or TV stations just to name a few. These are just some examples for 3 categories – as you can see, we work with a big variety of partners, which also makes our portfolio so special. There is almost no competition on the market that offers such a sheer variety of content within a bundled product.

WHY DO THEY WANT TO BECOME OUR PARTNERS?

 

I guess the answer “earning money” would be too simple. Putting the monetary aspect aside, CLIQ offers content owners a unique distribution channel, which increases the visibility of their content in a wide range of countries.

 

 

MORE ABOUT YOU: WHAT IS YOUR PROFESSIONAL BACKGROUND?

 

I decided to turn my hobby into my dream job and started my career as a journalist for Germany’s most-read gaming magazines, PC Games and PC Action. A few years later, I switched into the industry and headed the PR division of various gaming publishers. Due to my high affinity and passion for game production and evaluation, I decided to switch to the licensing department, where I became responsible for the acquisition of PC, console, mobile and browser games. Since I have been with CLIQ, I have further expanded my professional horizon and I added the licensing of movies, audiobooks, music, sports, software and many more digital products to my personal skill set.

 

 

DID YOU ALWAYS WANT TO GET INTO THIS KIND OF BUSINESS?

 

I initially wanted to become a musician at the Berlin Philharmonic (I played French horn) or become a Lufthansa pilot.

 

 

WHAT IS THE BIGGEST CHALLENGE YOU FACE IN YOUR DAILY BUSINESS?

 

Getting our often quite complex business requirements covered in our agreements.

 

 

WHAT WOULD YOU SAY IS THE BEST PART OF YOUR JOB?

 

This is a tough one, as there are so many I could list here. On the one hand, it’s the interaction with so many different people and companies from various cultures. And on the other hand, finalizing a big deal after months of negotiations. It’s a very special and rewarding moment when the last signature is put under a contract and seeing “your” content going live on our platforms.

 

 

WHAT PIECE OF ADVICE DO YOU HAVE FOR ANYONE WHO WANTS TO WORK IN THE SAME FIELD?

 

Be persistent and never accept the first offer.

BECAUSE WE HAVE THE EXPERT HERE: WHAT IS YOUR CURRENT CONTENT TIP FOR THE BLOG READERS ON CLIQ?
Take a break from reading and listen to one of our audiobooks! We have so many great titles in our catalogue, including several “SPIEGEL Bestsellers.” And don’t miss out on our latest movie acquisitions from Leonine and Wild Bunch – Tarantino’s Death Proof is one of my personal favourites.
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