November 2010

Group EBIT and revenue increase of 30% in Q3/2010

  • 22/11/2010

* Revenue increased from 7.7 to 10.0 million Euro
* EBIT increased from 0.9 to 1.2 million Euro
* Growth in core markets as well as in new markets
* First Browsergame ,War2Glory’ is live and promising
* License and distribution rights secured for more than 20 games
* Positive outlook of revenue and EBIT for full year 2010 as well as 2011

The Bob Mobile AG (WKN A0HHJR, ISIN DE000A0HHJR3) again showed strong
growth in the third quarter of 2010 and has thus further continued its
growth trend from the previous quarters. The consolidated group revenue in
the third quarter 2010 amounted to Euro 10.0 million (Euro 7.7 million in
Q2 2010), a plus of 30%. The Group revenue for the first three quarters
amounts to Euro 23.9 million (Euro 22.6 million in the first three quarters
2009). Growth was foremost generated from selling mobile services in
Germany as well as in newly launched countries. Only the Greek market
showed a revenue decline due to the depressed economic climate. It is
expected that the strong growth trend from the third quarter will be
continued in the fourth quarter 2010 as well.

The group EBIT also showed clear growth amounting to Euro 1.2 million in
the third quarter 2010 (Euro 0.9 in Q2 2010), a plus of 33%. The total
group EBIT for the first three quarters amounted to Euro 2.7 million (Euro
2.3 million in 2009). This is an increase of 17% even though the EBIT in
the third quarter was under pressure from increasing media budgets,
additional costs from launching new markets for the mobile value added
services and start-up cost of the newly founded games unit Just A Game

The group earnings before taxes (EBT) is with Euro 2.7 million almost
identical to the EBIT as costs for interest payments are very low. The
earnings per share for the first three quarters 2010 amount to 87 cent. All
figures are preliminary and are subject to validation by a certified

Within the group especially the subsidiary Guerilla Mobile Berlin GmbH
(participation 50.2%) showed strong growth and consequently continued its
internationalization strategy: Israel and Hungary have been launched as new
territories and by the end of 2010 Guerilla Mobile will be active in 14
countries. Some of the newly launched countries are already adding to
growth. The Pink Adventure AG also focussed on growth in the third quarter,
via TV as well as via internet, while still concentrating on the German

The in July 2010 newly founded subsidiary Just A Game GmbH has successfully
launched its first browsergame ,War2Glory’ -a free to play build & strategy
game. The technical implementation and the localization, as well as the
beta-phase of the game could be completed faster than expected so that the
game was commercially launched on November 10, 2010. ,War2Glory’ has been
developed in China and is already quite successful in the USA. Also the
first results in Germany are promising. Already in 2010 ,War2Glory’ will be
launched in further languages and markets. Also the license trading has
started well; over 20 titles have been contractually secured, a.o. strong
titles like ,Afterfall’, ,Hegemony’, ,GM Rally’ and ,Deep Black’. The Just
A Game GmbH is well on track to realize Euro 1 million revenues for 2010
according to plan and then show further strong growth in 2011.

Altogether the Bob Mobile group is well on track to realize the two digit
growth of revenue and earnings compared to the previous year, as planned.
Based on the first three quarters as well as on the first weeks of the
fourth quarter the group revenues for the full year 2010 are expected to
amount to more than Euro 37 million, the group EBIT is expected to amount
to more than Euro 4.5 million.

During the business year 2010 many activities have been optimized and
several have been prepared, causing start-up cost and having only little
impact on revenue growth. In 2011 these investments in new markets as well
as in the new area of browsergames shall according to plan lead to further
strong growth of revenues as well as of the EBIT.

About Bob Mobile AG:
Bob Mobile AG is a holding company in the area of mobile value added and
interactive services, based in Straelen, Germany. As a leading marketer of
mobile and interactive value added services, Bob Mobile has established
direct-to consumer distribution in several European countries via its
subsidiaries and possesses a technical reach of nearly 200 million mobile
phone users. In addition, the Bob Mobile Group develops cutting-edge mobile
contents, products & concepts for traditional mobile phones as well as for
new smart phones. From July 2010 onwards Bob Mobile is also acting in the
market for browser games. The first game ‘War2Glory’ has been launched. The
subsidiary Just A Game GmbH also processes a successful license unit that
internationally sources and distributes licenses. Bob Mobile specializes in
selling its products direct to consumer via TV, the internet and mobile
internet and cooperates closely with leading television broadcasters as
well as internet networks. The Bob Mobile Group focuses on profitable
growth: via expansion into new countries as well as via active product and
services development.

Lucy Tiegelkamp
Paesmühlenweg 8, D-47638 Straelen
Telephone: +49 (0)2834 9429209;
Telefax: +49 (0)2834 46299409;

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