February 2011

New online-game “Kingdom of Gondal” to be launched in April

  • 01/02/2011

* Worldwide licence for ,Kingdom of Gondal’ secured
* The successor to the successful RPG Gondal
* War2Glory has achieved over 400.000 registrations
* Strategic sales co-operations
* Positive outlook on revenues and earnings
* Capital increase successfully concluded

Bob Mobile AG (WKN A0HHJR, ISIN DE000A0HHJR3), 1. February 2011 – Bob
Mobile AG, a rapidly growing provider of mobile value added services and
online games have pushed their expansion in the gaming sector. After the
successful launch of the game War2Glory, Bob Mobile’s subsidiary Just A
Game, has now secured the worldwide rights to the online browser game
‘Kingdom of Gondal – The Dark Empire’. Kingdom of Gondal is the successor
to the highly successful RPG Gondal, which has about 1.5 million players.
The launch in the German-speaking countries is expected in April and will
be quickly followed by the publication of other language versions.

‘The success of its predecessor Gondal is an excellent reference for,
Kingdom of Gondal’. I am confident that we can herewith continue the
successes of War2Glory’ said Bob Mobile CEO Remco Westermann. ‘In parallel,
we are working intensively on the further development of our games offer.
This year, we want to launch and bring to market at least six online games.
We are aiming at both social games as well as MMOGs, which currently enjoy
a high demand. The negotiations concerning additional new games are already
well underway, so we expect that we can present the full 2011 line-up
soon’, continued Westermann.

The success of War2Glory continued into the new year. After the successful
launch in the German speaking countries, as well as the launch of the
English and Greek language version in December 2010, Just A Game has now
signed up it’s 400,000th registration. Further growth impulses are expected
from the launch of the Polish language version in February and the Italian
language version in April.

Next to the online games business, the classic games license-trading
business has also started the year quite successfully. In recent weeks,
global strategic alliances have been concluded with distribution companies,
which will distribute the products of Just A Game locally, having clear six
figure sales volumes. In addition to a variety of closings in the main
European markets, sales agreements were also signed with companies from
Russia, Australia, USA, Canada, Japan and the Middle East. Based on these
co-operations Just A Game -within six months from starting operations- has
coverage in all the major sales markets of Europe, North America, Asia and
Oceania.

Also in the company’s Mobile Value Added Services area, the international
expansion is progressing well. Besides the launch of services in Poland, a
new subsidiary was founded in the U.S.A. with the plan to enter the U.S.
market in the first half of 2011. Bob Mobile expects these new markets to
provide strong demand and drive impetus for further growth. Despite an
expected decline in sales in the Greek market due to the difficult economic
situation, the area of mobile value-added services is expected to grow
profitably in the current fiscal year.

Overall, Bob Mobile expects fiscal 2011 revenues to increase in a
double-digit percentage range. Additionally, the EBIT is -despite high
investment in growth and internationalization- expected to grow. The
investments being made are laying the foundation for further strong sales
growth in the coming years. Due to scaling effects, Bob Mobile expects from
2012 onward structurally higher EBIT yields.

The capital increase agreed and invoked on the 7th December 2010 with
subscription rights in the ratio 6:1, has been fully completed with the
successful entry and registration in the trade register. The share capital,
after placement of the 241,171 new shares, now amounts to EUR1,688,199. The
gross proceeds from the capital increase amounted to approximately EUR4.04
million. The brokerage Lang & Schwarz GmbH, Düsseldorf, oversaw the
transaction as sole leadmanager and sole bookrunner.

About Bob Mobile AG:
Bob Mobile AG is a holding company in the area of mobile value added
services and online games, based in Straelen, Germany. As leading marketer
of mobile value added services, Bob Mobile has established direct-to
consumer distribution in several European countries via its subsidiaries
and possesses a technical reach of over 300 million mobile phone users. In
addition, the Bob Mobile Group develops cutting-edge mobile contents,
product & concepts for traditional mobile phones as well as for new smart
phones. From July 2010 onwards Bob Mobile is also acting in the market for
online browser games. The first game ‘War2Glory’ has been launched, with
further games following in 2011. The subsidiary Just A Game GmbH also
processes a successful license unit that internationally sources and
distributes licenses. Bob Mobile specializes in selling its products direct
to consumer via the internet, mobile internet and TV and cooperates closely
with leading internet networks as well as television broadcasters. The Bob
Mobile Group focuses on profitable growth via expansion into new countries
as well as via active product and services development.

Contact Bob Mobile AG:
Lucy Tiegelkamp
Paesmühlenweg 8, D-47638 Straelen
Telephone: +49 (0)2834 9429209;
Telefax: +49 (0)2834 46299409;
Email: Investor@bobmobile.com
Internet: www.bobmobile.ag

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