May 2011

Successful start to the business year 2011 – Revenue growth of 35% in the first quarter

  • 23/05/2011

* Revenue growth from 6.2 million to 8.4 million Euro
* EBIT only slightly negative at -0.4 million Euro, though investing
heavily in the games sector
* Full year outlook confirmed
* Number of registered players of the online games increased to over 1.75
million
* New online-games launched: in addition to ‘War2Glory’ now also ‘9Empires’
(RPG) and ‘Operation Gamma 41’ (build & strategy) have been launched
* Strategic partnership with EuroVideo

Bob Mobile AG (WKN A0HHJR, ISIN DE000A0HHJR3), 23.05.2011 – Bob Mobile AG,
a leading provider of mobile value added services and online games, had a
successful start to the business year 2011. In the first quarter the group
continued its dynamic growth, increasing revenues by 35 percent reaching
8.4 million Euro (Q1/2009: 6.2 million Euro). The EBIT was -despite
investing heavily as planned in the Games subsidiary Just A Game that was
founded in 2010- only slightly negative at -0.4 million Euro. Excluding the
start-up costs in the games area, the EBIT increased by 17% at 0.7 million
Euro (Q1/2009: 0.6 million Euro). Bob Mobile also confirms its targets for
the business year 2011. Whereas revenues are expected to increase with a
two digit percentage, the EBIT for the business year 2011 shall be over the
3.6 million Euro of the previous year despite the substantial investments
in growth.

‘We have been able to strengthen our market position substantially in the
first quarter. Despite our investment of several millions for growth and
internationalization, we have accomplished an only slightly negative
operational result, while we again increased the revenues substantially’,
Bob-Mobile-CEO Remco Westermann commented, being satisfied with the start
into the new business year. ‘As Just A Game is again showing fast growth, I
am optimistic about our Games-Unit reaching break-even level already in the
third quarter and closing the full year with a slight profit. At group
level we will already be back into profitability in the second quarter’,
Westermann commented further.

The Games subsidiary Just A Game continues to develop above plan. The
number of the players that have registered for the online-games ‘War2Glory’
and ‘9Empires’ showed further strong growth and is already at over 1.75
million. Next to the core markets Germany and Greece, there was positive
development in the UK and the USA which has contributed to the strong
growth. Also the Polish version of the browser game ‘War2Glory’ had a
promising start, already reaching over 100.000 registrations in it’s first
month. After the recent launch of the Italian language version, the French
version of ‘War2Glory’ will be launched in June. Additionally with the
launch of ‘Operation Gamma 41’, previously known under the working title
‘Impasse War’, an additional high quality strategy and build game was
launched in a Beta version. The commercial launch for Germany is scheduled
for June, while the UK/US version is scheduled for launch in July 2011.

Just A Game will also, in addition to the online games, distribute it’s
games portfolio digitally. The basis for this has been built by closing
distribution agreements with relevant distribution platforms eg. Steam and
PSN. Utilising the platform of the marketleader Steam -with over 30 million
active customers- various titles, ao. ‘NavalWarfare’ and ‘Storm: Frontline
Nation’ will be launched in the coming weeks. Just A Game has won a further
strategic cooperation partner; the EuroVideo Bildprogramm GmbH. EuroVideo
signed the exclusive distribution rights for Germany, Austria and
Switserland for the titles ‘Deep Black’, ‘Storm: Frontline Nation’,
‘Anomaly: Warzone Earth’ and ‘Garshasp’ from the Just A Game Line-Up. For
both companies this is the start of a long term strategic partnership.

Also the team of Just A Game has been extended for further expansion. The
games-unit has strengthened the management team with the addition of Volker
Dressel, former director marketing and communications of the Axel-Springer
subsidiary Gamigo AG. Volker Dressel has long term experience in all
marketing fields and has substantial contacts into the publishing and media
environment. Previously he worked for several years as responsible media
person with AOL Deutschland and Alice/Telekom Italia.

Please note, the figures of the first quarter are preliminary and have not
been testified.

About Bob Mobile AG:
Bob Mobile AG is a holding company in the area of mobile value added
services and online games, based in Straelen, Germany. As
leading marketer of mobile value added services, Bob Mobile has established
direct-to consumer distribution in several European
countries via its subsidiaries and possesses a technical reach of over 300
million mobile phone users. In addition, the Bob Mobile
Group develops cutting-edge mobile contents, product & concepts for
traditional mobile phones as well as for smart phones. From
July 2010 onwards Bob Mobile is also acting in the market for online
browser games. The first game ‘War2Glory’ has been launched, with further
games following in 2011. The subsidiary Just A Game GmbH also processes a
successful license unit that internationally sources and distributes
licenses. Bob Mobile specializes in selling its products direct to consumer
via the internet, mobile internet and TV and cooperates closely with
leading internet networks as well as television broadcasters. The Bob
Mobile Group focuses on profitable growth via expansion into new countries
as well as via active product and services development.

Contact Bob Mobile AG:
Lucy Tiegelkamp
Paesmühlenweg 8, D-47638 Straelen
Telephone: +49 (0)2834 9429209;
Telefax: +49 (0)2834 46299409;
Email: Investor@bobmobile.com
Internet: www.bobmobile.ag

Preliminary financials for the businessyear 2010: increased investments providing a strong base for a further growth increase in 2011 – higher forecast for the online games division

  • 02/05/2011

* Revenue increased to 40 Million EUR in 2010
* EBIT slightly lower due to higher investments – normalized EBIT growth at
4.5 Million EUR.
* Net result at same level as in the previous year, 2009
* Online Game War2Glory shows further strong growth, now reaching over 1.35
million registered players
* Online games furthermore developing very positive, increasing the revenue
forecast for 2011 to 12 million EUR.

Bob Mobile AG (WKN A0HHJR, ISIN DE000A0HHJR3), 02.05.2011 – Bob Mobile AG,
a leading provider of mobile value added services and online games, has in
the business year 2010 further continued its path of dynamic growth.
According to preliminary figures the consolidate group revenues increased
more than expected to the level of 40 million EUR (2009: 34.5 million EUR).
The EBIT of 3.6 million EUR. was, due to the start-up cost of the newly
founded (2010) games subsidiary Just A Game GmbH as well as extra
investments for the international growth in the mobile area from the
subsidiary Guerilla Mobile Berlin GmbH, lower than the EUR 4.1 million from
the previous year. The normalized 2010 EBIT of EUR. 4.5 million however,
that excludes the start-up costs of Just A Game, clearly exceeds the
previous 2009 business years EBIT. The net result at group level amounted
to EUR 2.5 million in the business year 2010. If excluding the third party
minority interests the profit for 2010 amounted to 1.7 million EUR (2009:
1.7 Mio. EUR).

‘For the year 2010, we have deliberately chosen the option to invest in
growth, even though the implementation due to start-up cost as well as the
costs for faster growth, lowered our EBIT in the short term. In the fourth
quarter, we even managed more growth than expected and so for the first
time reached the EUR 40 million annual revenue mark.’ commented
Bob-Mobile-CEO Remco Westermann who presents the figures. ‘Our investment
in the rapidly growing market for online-games will already show results in
the current year. Additionally, by opening new foreign markets and by extra
expenditures to assist growth, we have also substantially strengthened our
Mobile Unit in the business year 2010’, Westermann continued.

‘The Games subsidiary Just A Game GmbH in its’ founding year added to the
group result with a revenue of one million and a negative EBIT of 0.9 Mio.
EUR. Currently, the games unit is, due to the strong growth in recent
months as well as the successful integration of the publisher ‘Capital
Games’, running well over plan. The number of cumulatively registered
players is now well over 1.35 million. Also the Polish language version of
the browsergame War2Glory was successfully launched, reaching already more
than 45.000 registrations within the first ten days. Before the end of June
the Just A Game unit will also launch the Italian, French, Spanish,
Portuguese and Turkish language versions of War2Glory. In addition, the
launch of the English language version for the strategy game ,impasse war’
is scheduled for May.

‘Based on the very positive development from the beginning of this year we
have increase the revenue forecast for the games unit from 10 to 12 million
for the full year 2011.’, Remco Westermann gives a positive outlook. ‘I
expect additional growth impulses from our first social game to be launched
in September. This game, with the preliminary internal title ,Real Farm’
simulates the life of a farmer. ‘Real Farm’ distinguishes itself by its top
gameplay and makes -in contrary to several successful comic based online
farm games, eg Farmerama and Farmville- use of realistic graphics. With
this game we will be filling an empty space in the area of browser games,
by being the first mover into this category ‘, Westermann continues.

Altogether Bob Mobile expects for the business year 2011 a two digit
percentage revenue growth. Subsequently the EBIT shall increase, even
though there are further significant investments into growth. The
investments are building the base for further strong growth in the coming
years. Based on the scalability effects in the online games area, Bob
Mobile expects from 2012 onwards higher EBIT yields.

All figures for the business year 2010 are preliminary and have not yet
been testified. Final figures for the business year 2010 are expected to be
published for mid-June.

About Bob Mobile AG:
Bob Mobile AG is a holding company in the area of mobile value added
services and online games, based in Straelen, Germany. As leading marketer
of mobile value added services, Bob Mobile has established direct-to
consumer distribution in several European countries via its subsidiaries
and possesses a technical reach of over 300 million mobile phone users. In
addition, the Bob Mobile Group develops cutting-edge mobile contents,
product & concepts for traditional mobile phones as well as for smart
phones. From July 2010 onwards Bob Mobile is also acting in the market for
online browser games. The first game ‘War2Glory’ has been launched, with
further games following in 2011. The subsidiary Just A Game GmbH also
processes a successful license unit that internationally sources and
distributes licenses. Bob Mobile specializes in selling its products direct
to consumer via the internet, mobile internet and TV and cooperates closely
with leading internet networks as well as television broadcasters. The Bob
Mobile Group focuses on profitable growth via expansion into new countries
as well as via active product and services development.

Contact Bob Mobile AG:
Lucy Tiegelkamp
Paesmühlenweg 8, D-47638 Straelen
Telephone: +49 (0)2834 9429209;
Telefax: +49 (0)2834 46299409;
Email: Investor@bobmobile.com
Internet: www.bobmobile.ag

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