August 2011

Annual shareholder meeting 2011

  • 31/08/2011

Bob Mobile AG, Düsseldorf (WKN A0HHJR, ISIN DE000A0HHJR3) today held it’s
annual shareholder meeting (AGM) concerning the business year 2010.

All points of the agenda were agreed with 99% majority vote.

‘I am very happy that we were able to show good results in 2010 and that
the company is showing further positive development in 2011’ explained
Remco Westermann, CEO (Vorstand) of the company.

About Bob Mobile AG:
Bob Mobile AG is a dynamic holding company focusing at the segments Online
and Mobile Games, being based in Straelen, Germany. As leading marketer of
mobile value added services, Bob Mobile has established direct-to consumer
distribution in several European countries via its subsidiaries. From July
2010 onwards Bob Mobile is changing its focus towards the segment for
online games. In 2010 the first freemium multiplayer online game
‘War2Glory’ has been launched. Since then ‘9Empires’ (roleplay) and
‘Operation Gamma 41’ (build&strategy) followed, further games are planned
to follow. The subsidiary Just A Game GmbH also processes a successful
license unit that internationally sources and distributes licenses. Bob
Mobile specializes in selling its products direct to consumer via the
internet, mobile internet and TV and cooperates closely with leading
internet networks as well
as television broadcasters. The Bob Mobile Group focuses on continueus
profitable growth via expansion into new countries as well as via active
product and services development.

Contact Bob Mobile AG:
Lucy Tiegelkamp
Paesmühlenweg 8, D-47638 Straelen
Telephone: +49 (0)2834 9429209;
Telefax: +49 (0)2834 46299409;
Email: Investor@bobmobile.com
Internet: www.bobmobile.ag

Positive development in the second quarter – full year outlook confirmed

  • 22/08/2011

* Half year revenues increase by 24,5% to 17.3 million Euro.
* Break even EBIT in second quarter even though still investing
substantially in the games sector.
* Games unit furthermore developing positively and reaching break even on
monthly bases in the third quarter.
* Sale of Pink Adventure leads to book profit.
* Full year outlook confirmed.

Bob Mobile AG (WKN A0HHJR, ISIN DE000A0HHJR3), 22.08.2011 – The Bob Mobile
AG, a leading provider of mobile value added services and online games, has
continued the positive trend from the first quarter in the second quarter
2011. The revenue in the second quarter was at 8.7 million Euro
approximately 13 percent above last year (7.7 million Euro) and exceeded
also the first quarter 2011 (8.6 million Euro). While the Mobile activities
showed a slight decline in revenues versus the first quarter due to market
changes and seasonal effects, the games activities however were able to
more then compensate this decline. From the end of the second quarter the
mobile activities picked up their growth path again. The revenue of the
full first half year 2011 was at 17.3 million Euro, 24.5% above the first
half year 2010 (13.9 million Euro).

Also the operational results developed positively. Even though still
heavily investing in marketing and build-up of the Games Unit, the
consolidated Group EBIT in the second quarter was at 0.0 million Euro
break even, after a negative EBIT in the first Quarter 2011
(-0.2 million Euro). In the first half year 2011 the EBIT was at -0.2
million Euro and due to the high increase in investments as well as
start-up cost of the Games activities according to plan were lower than the
previous first half year EBIT (1.5 million Euro). The EBIT is showing a
positive trend. Already in the third quarter the games activities will,
based on the current trend reach break even on a monthly bases and add to
profits thereafter.

The Games Unit is furthermore developing well. By June 30, 2011 the total
number of registrations for the games amounted to 1.8 million, currently
this figure is over 2.5 million. Altogether four Online-Browsergames have
been launched until now. Especially the first game, ‘War2Glory’, has by now
proven that higher than average returns can be generated in this segment.
‘War2Glory’ has by now been launched in more then 10 countries. Based on
the learnings so far, the game has been further optimized by the developer
as well as the team of the Bob Mobile subsidiary Just A Game, leading to
even better returns.
The online games ‘9Empires’ and ‘Gondal World’ were not able to show a
similar success, active marketing of these games has been stopped due to
the low returns. While ‘Gondal World’ has been ceased altogether,
‘9Empires’ will be further optimized to be able to get a better return from
the game in the future. The fourth browser game ‘Operation Gamma 41’ is
after recent improvements showing a very promising development and could in
the mid-term even exceed the success of ‘War2Glory’.

In the second half year 2011 the first social games will be launched,
contrary to the more complex strategy and build games like eg ‘War2Glory’,
this type of games attracts a broader audience of gameplayers. The Beta
testing of ‘MyFarmland’ – a realistic social online-game simulating the
running of a farm – will be launched soon. Further social games are being
in preparation.

Also the mobile area shows promising developments. The internationalization
strategy is adding to the positive development, by now the mobile services
are on offer in 18 countries. The revenues in the second quarter were based
on optimizations and lower marketing expenditures were lower than in the
previous quarter, but showed by the end of the second quarter a clear
growth trend. While the activities in Greece have been further reduced, the
expansion into new markets was in focus. The corrections based on balance
sheet deferrals and accruals in 2010 lead to a positive effect of the
revenues and results
(+ 0.4 million Euro) in the first half year of 2011.

The negotiations regarding the sale of Pink Adventure AG have lead to an
agreement. The sale of the subsidiary leads to a book profit of minimum
0.2 million Euro, that will be included in the third quarter 2011 results.

Based on the positive developments in the first half year as well as on the
first weeks of the third quarter 2011, the executive board of Bob Mobile
expects a two digit percentage growth of revenues in 2011, the sale of the
subsidiary Pink Adventure leads to a loss of 1.5 million Euro of revenues
in the second half year. Also the EBIT is expected to develop positive.
Even though the first half year showed a negative EBIT due to the strong
invest in the online games segment, the executive board is expecting an
operational result at or above the previous years result. Based on the
current trend a strong increase in revenues and returns is expected for
2012.

This outlook is based on the assumption that there will be no unexpected
negative events of major impact that affect the Group and the assumption
that the turbulent developments at the financial markets will not have a
negative impact on the operational business.

Please note, the figures of the first half year are preliminary and have
not been testified.

About Bob Mobile AG:
Bob Mobile AG is a dynamic holding company focusing at the segments Online
and Mobile Games, being based in Straelen, Germany. As leading marketer of
mobile value added services, Bob Mobile has established direct-to consumer
distribution in several European countries via its subsidiaries. From July
2010 onwards Bob Mobile is changing its focus towards the segment for
online games. In 2010 the first freemium multiplayer online game
‘War2Glory’ has been launched. Since then ‘9Empires’ (roleplay) and
‘Operation Gamma 41’ (build&strategy) followed, further games are planned
to follow. The subsidiary Just A Game GmbH also processes a successful
license unit that internationally sources and distributes licenses. Bob
Mobile specializes in selling its products direct to consumer via the
internet, mobile internet and TV and cooperates closely with leading
internet networks as well
as television broadcasters. The Bob Mobile Group focuses on continueus
profitable growth via expansion into new countries as well as via active
product and services development.

Contact Bob Mobile AG:
Lucy Tiegelkamp
Paesmühlenweg 8, D-47638 Straelen
Telephone: +49 (0)2834 9429209;
Telefax: +49 (0)2834 46299409;
Email: Investor@bobmobile.com
Internet: www.bobmobile.ag

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