August 2015

CLIQ Digital AG: Strong first half of the year lays basis for successful 2015 financial year

  • 10/08/2015

– Revenue climbs 33.5 % in the first half of 2015 to EUR 29.3 million (H1 2014: EUR 22.0 million)
– EBITDA increases at a faster rate to EUR 9.6 million (H1 2014: EUR 5.0 million)
– Forecast for 2015 confirmed: double-digit percentage growth in revenue compared to previous year


Düsseldorf, August 10, 2015 – CLIQ Digital AG (ISIN DE000A0HHJR3, WKN A0HHJR), a leading provider of games, apps, entertainment and software for smartphones, feature phones, tablets and desktops, has today announced its financial figures for the first half of 2015. The company’s increased marketing expenditure has resulted in significant growth in revenue and earnings compared to the first half of 2014.


Development in revenue

In the period under review, CLIQ Digital AG generated revenue of EUR 29.3 million compared to EUR 22.0 million in the first half of 2014. This 33.5 % growth in revenue results largely from increased marketing expenditure in the first months of 2015, although revenue in Q2 2015 came in at EUR 11.3 million and was therefore lower than in the prior year period (Q2 2014: EUR 12.1 million). Marketing expenditure in the first half of 2015 amounted to EUR 7.7 million compared to EUR 6.7 million in the same period of the previous year.


Development of earnings

Earnings before interest, taxes, depreciation and amortization (EBITDA) improved in the first six months of the current financial year due to the increase in revenue to EUR 9.6 million in (H1 2014: EUR 5.0 million).

Depreciations, amortization and impairment charges increased from EUR 4.2 million in H1 2014 to EUR 7.7 million in H1 2015. Most of the increase is caused by the increased amortization on the customer acquisition costs. These costs are being capitalized since January 1, 2014.

Because of the tax-rate mix of the different countries in the CLIQ Digital Group, the effective tax-rate in H1 2015 was 37%, compared to 33% in H1 2014.

In the first half of 2015 net profit increased to EUR 0.93 million (H1 2014: EUR 0.62 million).


Development of KPI’s

ARPU (the average net revenue per user in the first six months) developed positively in the first six months, increasing from EUR 5.91 in the 2014 financial year to EUR 9.32 and thus considerably exceeding expectations. CPA (the cost per acquisition) registered also an increase to EUR 6.80 in the first half of 2015 compared to EUR 4.37 in the 2014 financial year. The ratio of ARPU to CPA, one of the most determining factors for the profitability of the new acquired customer, improved from 1.35 in the full year 2014 to 1.37 during the first half of 2015. In the first half of 2015 the customer base value, an important figure for estimating expected cash inflow on the basis of the current customer base, increased from EUR 15.0 million as of December 31, 2014 to EUR 15.5 million as of June 30, 2015.


Outlook for 2015

The CLIQ Digital Group has raised its marketing expenditure in the first half of 2015 and will continue intensifying its marketing activities over the remaining course of the year. For the 2015 financial year, the Management Board continues to expect a double-digit growth in revenue compared to the previous year.

In April 2015, CLIQ Digital AG informed its shareholders that the Mexican mobile service provider Telcel had removed the service provider used by CLIQ Digital from its network. It was therefore not possible to provide services to the network operator’s customers in the second quarter of 2015. The Management Board is trying to resolve the situation by looking at alternative sales opportunities to minimise the financial impact.

To further increase the transparency and to strengthen the confidence of the shareholders in the CLIQ Digital AG, the Management Board has decided to bring forward the publication of the half-year report to August 10, 2015 (originally scheduled for release on August 20, 2015).

The half-year figures have not been audited. The complete half-year report 2015 of the CLIQ Digital AG is now available in English for download under


About CLIQ Digital:

CLIQ Digital is a leading provider of games, apps, entertainment and software for smartphones, feature phones, tablets and desktops. The core business of the Group is the direct marketing of its products to end-customers via online- and mobile-marketing channels. CLIQ Digital offers its customers attractive products and is a valuable strategic business partner for developers, publishers and advertisers. The Group, based in Dusseldorf employs approximately 85 staff and is listed in the Entry Standard of the Frankfurt Stock Exchange (ISIN DE000A0HHJR3). Visit CLIQ on:



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