April 2017

CLIQ Digital AG to distribute the mobile version of the popular For Dummies series worldwide

  • 24/04/2017

Dusseldorf, April 25, 2017 – CLIQ Digital AG (ISIN DE000A0HHJR3, WKN A0HHJR), a leading sales and marketing company for digital products with its own payment platform, has secured the worldwide distribution rights for the mobile versions of the popular For Dummies companions, with the original series published by John Wiley & Sons, Inc. From the middle of the second quarter of 2017, CLIQ Digital will market over 190 English titles, which will be available on all mobile devices irrespective of the manufacturers.

For Dummies is one of the most successful book series worldwide with more than 250 million printed copies. For over 20 years on the market, it has received steadily growing popularity among the readers. Initially successful as a computer book series, the range of topics of For Dummies books have expanded over the past few years to include many areas from business to sports. The series is published in Germany by Wiley-VCH.

In the future, also the mobile For Dummies titles, distributed by CLIQ Digital, will give readers an easy-to-understand introduction to complex topics. The For Dummies series does not require any prior knowledge, and is aimed at anyone who wants to become familiar with a new field and wants to improve their skills at work, home or leisure. The For Dummies titles are characterized by their clear structure and easily understandable explanations, garnished with a proper portion of humor.

The mobile For Dummies series from CLIQ Digital contains a comprehensive range of various topics, such as Economics and Investing, Wine, Cooking, or Music. For Dummies is a highly attractive product that fits perfectly with CLIQ Digital. With For Dummies, CLIQ Digital AG distributes another premium product to offer consumers an informative and entertaining service.

As part of the strategy 2017 and beyond CLIQ Digital is investing in their content portfolio in order to be able to deliver to its customers high value and next generation content.

About CLIQ Digital:

CLIQ Digital is a leading sales and marketing organization for digital products with its own payment platform. The core business of the Group is the direct marketing and billing of its products to end-customers via online- and mobile-marketing channels. CLIQ Digital offers its customers attractive products and is a valuable strategic business partner for networks, developers, publishers and advertisers. The Group, based in Dusseldorf, employs approximately 101 staff and is listed in the Scale segment at the Frankfurt Stock Exchange (ISIN DE000A0HHJR3).

Contact:

CROSS ALLIANCE communication GmbH
Susan Hoffmeister
Freihamer Strasse 2
D-82166 Gräfelfing/München
Tel.: +49 (0)89 89 82 72 2
E-Mail: sh@crossalliance.de

CLIQ Digital AG publishes audited consolidated financial statements for the 2016 fiscal year – double-digit growth rates again

  • 11/04/2017

– Audited figures for 2016 are according to the preliminary figures published February 15, 2017
– Double-digit growth rates in revenue and results- Forecast 2017 confirmed: double-digit growth in revenue, EBITDA, and net profit
– Expansion of CLIQ’s social media services with CLIQMOJI

Dusseldorf, April 11, 2017 – CLIQ Digital AG (ISIN DE000A0HHJR3, WKN A0HHJR), a leading sales and marketing organization for digital products with its own payment platform, today publishes its audited consolidated financial statements for the 2016 fiscal year and confirms the 2017 forecast.

Revenue and earnings development in 2016

The 2016 fiscal year was again a very successful year for CLIQ Digital AG. The group increased revenue by 17.2% to EUR 65.3 million in 2016 (2015: EUR 55.7 million). The company’s substantial rise in marketing spend of 23.4% compared to the previous year resulted overall in a very positive business performance. Marketing spend amounted to EUR21.6million in the period from January to December 2016 (2015: EUR 17.5 million).

Also, CLIQ Digital achieved double-digit growth rates in the consolidated results. Earnings before interest, taxes, depreciation and amortization (EBITDA) increased by 30.5% to EUR26.1million in 2016 (2015:EUR20.0 million). Accordingly, the EBITDA margin rose to 40.0% in the year under review (2015:35.9%). EBITDA adjusted for amortization and impairment charges on capitalized customer acquisition costs amounted to EUR 5.1 million (2015: EUR 4.6 million). EBIT rose even stronger, up 73.1% to EUR 4.5 million (2015: EUR 2.6 million). As a result, the EBIT margin improved year-on-year to 6.9% (2015: 4.7%). The increase in depreciation and amortization is directly attributable to the rise in marketing spend. After minority interests, the net profit in the reporting year rose by 92.9% to EUR 2.7 million (2015: EUR 1.4 million). The cumulative earnings per share (EPS) doubled to EUR 0.44 in 2016 (2015: EUR 0.22).

Development of KPI’s in 2016

CLIQ Digital AG succeeded in further expanding its strong position in the European market in 2016 and growing in this region significantly stronger than in previous years. In addition, CLIQ Digital benefits from higher margins in Europe. The share of the European market in total revenues was 82% in 2016, compared to 69% in the previous year 2015. Through the concentration on high-margin markets, the ARPU (the average net sales per user in the first six months) rose to EUR 11.73 (2015: EUR 10.80).

In 2016, the company also recorded an increase to EUR 8.32 (2015: EUR 7.74) regarding the cost per customer acquisition (CPA). The CLIQ factor, the ratio of ARPU to CPA, as a key indicator of the profitability of new customers, improved in 2016 to 1.41 (2015: 1.40). At the same time, the customer base value, a key figure for estimating the expected net revenue generated by existing customers, increased by 8.9% to EUR 20.9 million in the period under review (2015: EUR 19.2 million).

Balance sheet 2016

In 2016, CLIQ Digital generated a cash flow from its operating business of EUR25.9million (2015:EUR18.2million). The successful business performance in 2016 also allowed the company to reduce its debt with its financing institution significantly. Liabilities to banks amounted to EUR 10.6 million as at 31 December 2016, which is 29% below the previous year’s figure (2015: EUR 14.9 million). At the balance sheet date 2016, the consolidated equity amounted to EUR 43.4 million (2015: EUR 40.7 million). CLIQ Digital AG thus has a solid financial foundation to keep on pursuing its ambitious expansion targets in the future.

Outlook 2017

After a very successful 2016 fiscal year, CLIQ Digital AG started with strong momentum into the current year. For the full year 2017, CLIQ Digital AG targets a rise in marketing spend compared to the previous year. As a result, the Management Board of CLIQ Digital AG expects a double-digit percentage growth compared to the previous year for revenue, EBITDA, and net profit.

CLIQ Digital is setting another strong new trend: Emojis – small images that use symbols to express feelings in chat applications on smartphones or tablet PCs. To its business clients CLIQ Digital offers the “CLIQMOJI” apps on iOS and Android as turnkey full-service solutions for their brands. This includes, besides its release on the App Store, the related marketing, and development of the Emoji designs. The apps then contain hundreds of unique brand-specific Emojis that can be shared with other people via instant messengers such as WhatsApp, Twitter, Instagram, and Facebook Messenger. “With our CLIQMOJIs, we want to offer customers the opportunity to use personalized Emojis. For example, we are working with the Dutch musician/rapper Lil` Kleine (Jorik Scholten), who now also has a growing fan base in Germany. Furthermore, we signed the German pop star and the former member of the renowned girl group Monrose, Senna Gammour”, according the Management Board of CLIQ Digital AG. CLIQMOJI underlines the successful expansion of CLIQ Digital services in the social media field. More information about CLIQMOJI is available at cliqmoji.com.

The audited consolidated annual report 2016 of CLIQ Digital AG is as of now available for download in the investor relations section under https://www.cliqdigital.com/front-IR/annual-reports/.

About CLIQ Digital:

CLIQ Digital is a leading sales and marketing organization for digital products with its own payment platform. The core business of the Group is the direct marketing and billing of its products to end-customers via online- and mobile-marketing channels. CLIQ Digital offers its customers attractive products and is a valuable strategic business partner for networks, developers, publishers and advertisers. The Group, based in Dusseldorf, employs approximately 101 staff and is listed in the Scale segment at the Frankfurt Stock Exchange (ISIN DE000A0HHJR3).

Contact:

CROSS ALLIANCE communication GmbH
Susan Hoffmeister
Tel.: +49 (0)89 89 82 72 2
E-Mail: sh@crossalliance.de

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