December 2017

CLIQ Digital AG: subsidiary Grumbl Media plans majority stake in French media buying specialist AffiMobiz

  • 12/12/2017

– MoU signed: 80% stake in AffiMobiz targeted
– Increase of stake in subsidiary CMind B.V. to 80%
– Expansion of the media buying team within the CLIQ Digital Group

Dusseldorf, 13 December 2017 – CLIQ Digital AG (ISIN DE000A0HHJR3, WKN A0HHJR), has signed a Memorandum of Understanding (MoU) for a majority stake in the French media buying specialist AffiMobiz. AffiMobiz has been a partner of CLIQ Digital for many years and is primarily active in purchasing media for CLIQ Digital’s subsidiary CMind B.V., which operates the streaming platform “Playfilms”. The MoU envisages an 80% stake in AffiMobiz.

In addition to the agreement on the majority stake in AffiMobiz, CLIQ Digital AG will increase its stake in the Dutch subsidiary CMind B.V. from the current 66.7% to 80%. CMind B.V. is the technical operator of CLIQ Digital’s successful streaming platform “Playfilms”. The current shareholders in AffiMobiz and the current shareholders who hold a stake of 33.3% in CMind B.V. will become 20% shareholders in Grumbl Media B.V. while CLIQ Digital remains 80%.

The planned majority stake in AffiMobiz is part of CLIQ Digital’s expansion strategy to further strengthen its direct media purchasing and relationship with networks having access to direct media sources. Furthermore, CLIQ Digital will recruit additional staff to expand the media buying team to sell the digital lifestyle services of the Group. “We are very pleased that AffiMobiz will become part of the CLIQ Digital Group. This enables us to deepen our understanding of direct media buying, which is an important part of our growth strategy. Our partners in CMind and AffiMobiz are looking forward to strengthen their relationship with the CLIQ Group. The shared know-how and infrastructure will create synergies contributing to further acceleration of the growth of the streaming platform,” said Ben Bos, member of the Management Board of CLIQ Digital AG.

With economic effect from January 1, 2018, the new shareholdings will be consolidated in the Group. The parties have agreed not to disclose the purchase price. The purchase price is financed by the cash flow of CLIQ Digital AG. The closing of the transaction is scheduled for January 2018.

 

About CLIQ Digital:

CLIQ Digital (www.cliqdigital.com) is a leading sales and marketing organization for digital products with its own payment platform. The core business of the Group is the direct marketing and billing of its products to end-customers via online- and mobile-marketing channels. CLIQ Digital offers its customers attractive products and is a valuable strategic business partner for networks, developers, publishers and advertisers. The Group, based in Dusseldorf, employs approximately 100+ staff and is listed in the Scale segment at the Frankfurt Stock Exchange (ISIN DE000A0HHJR3).

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