CLIQ Digital AG announces figures for the first 9-months of 2018 – Cumulative Net Result before non-controlling interest at EUR 2.2 million, slightly higher cumulative marketing spend

  • 21/11/2018

– Cumulative net revenues decreased by 10% to EUR 29.9 million (9-months 2017: EUR 33.1 million) due to a weaker summer period and lower CLIQ factor

– Cumulative marketing spend slightly higher 9M/2018 (+1.4%)

– Net result for the first 9-months at EUR 2.2 million before non-controlling interest compared to EUR 2.5 million for the same period in 2017


Dusseldorf, November 21, 2018– CLIQ Digital AG (ISIN DE000A0HHJR3, GSIN A0HHJR), a leading direct marketing and sales organization for digital products with its own global payment and distribution platform, today announces its business development for the first 9-months of 2018.

Revenue and earnings development

In the period from 1 January to 30 September 2018, the CLIQ Digital Group generated net revenues (revenue after deduction of the cost for the payment service providers) of EUR 29.9 million (2017: EUR 33.1 million). The decline in revenues in the reporting period 2018 was due to a lower CLIQ factor of 1.36 (9-months 2017:1.47) and less than anticipated sales due to the long warm summer period. Marketing spend for the first nine months of 2018 is slightly higher (+1,4%) compared to the same period in 2017, not taking into account the realized margin from our acquired media buy company Affimobiz.

EBITDA adjusted for depreciation, amortization and impairment losses on capitalized customer acquisition costs amounted to EUR 2.9 million (9-months 2017: EUR 4.2 million) due to the lower revenue level and CLIQ factor. Net Result before non-controlling interest came in at EUR 2.2 million compared to EUR 2.5 million during the same period of 2017. Accumulated earnings per share (EPS) amounted to EUR 0.27 (9-months 2017: EUR 0.39).

Development of KPI’s

At 1.36, the CLIQ factor in the first nine months of 2018 was below the prior-year figure of 1.47. The CLIQ factor represents the ratio of sales to costs per customer and is a decisive indicator for measuring the profitability of new customers. The lower CLIQ factor is caused by new learnings with direct media buy in several countries (versus media buy via affiliate partners). Management expects to capitalize on these learnings going forward. The customer base value, an important indicator for estimating the expected cash inflow based on current customer relationships, was EUR 22.0 million at the end of the third quarter 2018 compared to EUR 25.0 million at June 30, 2018.

Given the current developments management expects an increase in marketing spend for the 4th quarter of approximately 20% compared to the previous low quarter(s), they do not see the results ending by a growth as expected at the beginning of this year.

With the current developments, management is confident to grow the company again in 2019.

The 9-months figures for 2018 are unaudited and were not subject to review.

About CLIQ Digital:

CLIQ Digital ( is a leading direct marketing and sales organization for digital products with its own global payment and distribution platform. The core business of the Group is the direct marketing of its digital entertainment products to consumers via mobile and online marketing channels. CLIQ Digital is a valuable strategic business partner for networks, content owners, publishers and brands. The Group, based in Dusseldorf, employs +100 staff. The shares of CLIQ Digital AG are listed in the Scale 30 segment at the Frankfurt Stock Exchange (ISIN DE000A0HHJR3).


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