December 2019

CLIQ Digital AG concluded a syndicated loan with Commerzbank and Postbank to support its further growth strategy

  • 18/12/2019

– Financing of EUR 13.5 million with Commerzbank and Postbank secured until March 2022
– Increased shareholding in subsidiary Red27Mobile strengthens market position with digital content
– Management Board contracts of Luc Voncken and Ben Bos extended for a further five years

Dusseldorf, 18 December 2019 – CLIQ Digital AG (ISIN DE000A0HHJR3, GSIN A0HHJR), a leading direct marketing and sales organization for digital products with its own global payment and distribution platform, secured its financing facility today to support its growth strategy. After a dynamic growth in gross revenue over the last four quarters of 24% (CAGR) and doubling its Q3 2019 earnings before interest, taxes, depreciation and amortization (EBITDA) compared to Q3 2018, the Group has created a solid basis for further growth.

CLIQ Digital AG has concluded a loan facility with a syndicate of banks consisting of Commerzbank and Postbank. The agreement  consist of a fixed line and a borrowing base facility up to EUR 13.5 million and a term running until March 2022. The interest rate applicable on the fixed line varies between 2,65% and 2,9% plus Euribor and varies between 2,00% and 2,15% plus Euribor for the borrowing base facility . The new loan agreement was signed on 17 December 2019 and became effective on the next day.

The syndicated loan secures the financing of CLIQ Digital growth strategy going forward by increasing its marketing efforts for customer acquisition. For 2019 CLIQ Digital will show a growth of its marketing expenditure by approximately 17% (estimated per today) compared to 2018. The efficiency of the marketing activities showed in itself a strong performance during the third quarter of 2019, as the CLIQ factor increased to 1.53, compared to 1.32 in the third quarter 2018. The CLIQ factor represents the ratio of revenues to costs per customer and is an important indicator for measuring new customers’ profitability.

In order to further align the Group for its growth strategy, CLIQ Digital has increased its shareholding in its subsidiary Red27Mobile Ltd. (Red27) from 51% to 80% in November 2019. By expanding its shareholding, CLIQ Digital is strengthening its position to benefit from the dynamically growing digital content market and related changes in consumer behavior. CLIQ Digital has been holding a participation in Red27 since July 2017.

The company also demonstrates its continuity with its management. The Supervisory Board of CLIQ Digital AG unanimously decided to extend the contracts of the Management Board members Luc Voncken and Ben Bos by a further five years until mid 2024. Luc Voncken has been a member of the Management Board since 2012. Ben Bos is as a board member since 2014. By extending both Management Board contracts, the Supervisory Board is sending a clear signal of continuity and underlining the recent management successes on the road to further growth.

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