CLIQ Digital AG publishes preliminary figures for 2019 – EBITDA up by 49%

  • 13/02/2020

– Gross revenues up 8% to EUR 63.1 million (2018: EUR 58.2 million)

– Net revenues increased by 13% to EUR 44.3 million (2018: EUR 39.1 million)

– EBITDA increased significantly by 49% to EUR 5.8 million (2018: EUR 3.9 million)

– Main KPI’s: Marketing expenses up 18% compared to previous year and CLIQ factor to 1.51 (2018: 1.36)

– Outlook 2020: significant (double-digit) growth in all numbers expected



Dusseldorf, February 13, 2020 – CLIQ Digital AG (ISIN DE000A0HHJR3, GSIN A0HHJR), a leading direct marketing and sales organization for digital products with its own global payment and distribution platform, today announced its preliminary figures for the 2019 financial year.

Revenue and earnings development

In the 2019 financial year, the CLIQ Digital Group improved its key figures compared to the previous year:

Amounts in EUR million





Gross Revenue





Net Revenue





Marketing Spend















Customer Base Value (in EUR million)





CLIQ Factor










According to preliminary calculations, CLIQ Digital generated gross revenues of EUR 63.1 million in the 2019 financial year compared to EUR 58.2 million in the previous year (up 8%). Net revenues – after deduction of payment service provider costs – rose by 13% to EUR 44.3 million in the year under review (2018: EUR 39.1 million). EBITDA increased significantly by 49% to EUR 5.8 million in 2019 (2018: EUR 3.9 million). The reason for the significantly improved earnings figures is the shift regarding the applied marketing strategy. In the past, the company was focused on marketing via third party partners. During the last 18 months, CLIQ Digital has significantly invested in its in-house direct media buying team. This resulted in increased marketing expenses by 18% year-on-year to EUR 22.2 million (2018: EUR 18.8 million) and at the same time significantly improved profitability (CLIQ factor).


Development of KPIs

All key figures show a significant improvement over the previous year. The CLIQ factor, a key indicator for measuring the profitability of new customers, rose to 1.51 in the 2019 financial year, compared to 1.36 in the previous year, as a result of the successful implementation of the direct media buying strategy by the CLIQ Digital Group.

The customer base value, an important indicator for the estimating of expected cash inflow based on existing customers, was EUR 26.0 million at the end of the fourth quarter of 2019 compared to EUR 25.5 million at the end of the third quarter of 2019 and EUR 24.0 million at the 2018 reporting date.

The 2019 business figures are preliminary and have not yet been audited. CLIQ Digital AG will publish detailed statements on the development of business and earnings with the final audited annual financial statements for 2019 in accordance with IFRS as well as an outlook for the 2020 financial year with the publication of its annual report 2019 on April 2, 2020.


Outlook 2020


Management is very excited about the development of the figures, especially during the second half-year of 2019. “We are confident that the increase in Gross and Net Revenue as well as EBITDA will continue in 2020 and expect a significant (double-digit) growth for the full year 2020 in all numbers,” says Ben Bos, member of the Management Board.

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