Our brand-new, unique streaming portal for the DACH region, www.cliq.de will get launched soon. Cliq is the first true best-value-for-money brand on the global streaming market. We are convinced that content is king – though the best content is useless if people get confused and frustrated by the sheer amount of options.

It’s time to get to know Cliq. Please let us introduce what our new brand is all about:

A SOLUTION IN SIMPLISTIC FORM

The streaming market is huge, and customer needs are diverse. You like music? You’ll probably decide on a subscription with one of the big music-on-demand streamers. You’re into series and movies? Here too, big players give you a lot of options to choose from. Sports content is your thing as well, at least from time to time? You no doubt already have a third subscription. But you actually also love gaming? And you listen to audiobooks every once in a while? Sounds like a whole army of subscriptions and services to meet your needs – not to mention a burden on your bank account.

Whether you’re choosing the right service or deciding on a single piece of content, streaming today is nowhere near as easy as it should be. More than ever, we need someone who can make things really simple for users – with a service that bundles all content categories and helps people find the right content for them at the right price. The solution? Cliq! We promise: watching, listening and playing has never been easier.

Cliq is the first true best-value-for-money brand on the global streaming market. Is it that easy? Yes. We simplify the world of streaming by providing high ease of use, exciting ideas, and all entertainment categories in a single service – and we surprise our users every day. Nobody needs more content, and nobody should pay for something they don’t need. Clicking through the store is as effortless as the concept itself: the clear and intuitive navigation system and the smart category structure help you find your favourite content within seconds.

SMART BRAND DESIGN

Our logo? Friendly, compact, uncomplicated. Did you notice the “Q”? It resembles a magnifying glass and refers to “finding content”. The combination of lower and uppercase letters makes our logo unique and recognisable. The vibrant red is the primary colour. But that’s just the beginning: there’s a different logo colour for each content category. Each of Cliq’s five categories (movies, music, games, audiobooks and sports) features a smart, specific colour combination.

We use the icon dots to highlight our different entertainment categories. This makes the service simpler and helps the user navigate the system easily. Easy to understand, easy to use.

As you click through our portal, you’ll probably find our easy, round shapes over and over again – we’re big fans of consistency.

You can find more information about Cliq in our blog, including strategic interviews, content, product tips and portal news.

Excited? Us too! Watch this space.