Our Vision
We believe that streaming content should be accessible to everyone.
In today’s world, streaming service users feel overwhelmed by the ever-increasing number of streaming providers, platforms, titles, and rising costs.
At CLIQ Digital, we believe it is time to break through content category boundaries and give everyone access to one simple streaming solution.
This means you no longer have to pay for 5 different memberships or endlessly scroll through content you do not really need. But instead have one membership bundling 5 different streaming content categories: movies & series, music, audiobooks, sports and games.
For this reason, at CLIQ Digital we create all-in-one streaming services that allow you to watch, listen and play the way you want it.
Our Mission
We bring simplicity to the streaming market, by creating all-in-one streaming services that go beyond one content category.
On-demand streaming content is here to stay. But a scattered market has quickly resulted in a streaming service overload, leaving consumers feeling overwhelmed by the ever-increasing number of content category-specific stores available to them. Let alone the rising costs and number of streaming services needed to access the available content categories.
At CLIQ Digital, we believe in a bundled content streaming service accessible to everyone. We offer an all-in-one streaming service containing movies & series, music, audiobooks, sports and games.
For us, simplicity means one service, one price and one log-in that goes beyond content categories and profiles.
Our Approach
We sell subscription-based streaming services that bundle movies & series, music, audiobooks, sports and games to consumers globally.
We licence streaming content from partners across multiple categories, ranging from movies & series, music, audiobooks, to sports and games.
We store, bundle and curate digital content in our digital content warehouse. Within the CLIQ Tech Hub, we combine our data-driven marketing and business knowledge with our digital content warehouse. This enables us to create attractive streaming services. Presently, the majority of our revenue consists of our bundled streaming services (approx. 90%), the remaining part consists of our single content category services.
2a. Marketing Knowledge
We analyse trends to understand the streaming market and consumer demand.
2b. Business Knowledge
We translate data on user behaviour and performance into actionable insights.
2c. Content Enrichment
We store, bundle and curate digital content in our digital content warehouse.
As experienced experts in online advertising, we sell content through our own streaming services. We spark the interest of the online consumer in our streaming service via a well-designed banner, followed by a membership offer which includes a free trial period.
Our Competitive Edge
We strive for operational excellence.
It is our ambition to make streaming content accessible to everyone. To do so, we strive for operational excellence by delivering on the following three strategic pillars:
- We aim for the right price-quality ratio as well as ease of purchase and use
- We simplify, standardise, and bundle streaming content to create relevance and added value
- We use our business and marketing knowledge to continuously improve the user experience and efficiency of our internal processes
We offer a bundled streaming solution that goes beyond one content category.
We store, bundle, and curate digital content in our digital content warehouse.
Within the CLIQ Tech Hub, we combine our data-driven marketing and business knowledge with our digital content warehouse. This allows us to gain insights into today’s streaming service consumers and enables us to create attractive streaming services.
Our Leadership
Our leadership constantly works towards our ambition to make streaming content accessible to everyone. In addition, the leadership is passionate about the business with a deep understanding and a wealth of experience in the streaming industry arena and (online) advertising.
CLIQ Digital operates in over 30 countries, with 164 employees worldwide, from 37 different nationalities. We are headquartered in Düsseldorf with offices in Amsterdam, London, Paris, Barcelona and Toronto.
Our History
Founded in 2005, CLIQ Digital started off by licensing and selling single-category content services, using TV advertising only. With a strong network of content partners, payment partners and advertising expertise partners, we were able to effectively grow the business over the years.
Since the start, we know how to spark interest in our digital (streaming) services. In 2019, we discovered the power of bundling streaming content which resulted in releasing our first all-in-one streaming service. At the same time, we also started our own online advertising team to make CLIQ Digital less dependent on sales from affiliate marketing partners. Moving forward, we have built on the success of our bundled streaming services, as well as on the success of our own online advertising team.
Over the years, our service offering has evolved by making investments in enhanced quality and quantity of content and improving the content platform’s user experience and user interface.
This has led us to achieve our dream of creating our flagship streaming service, launched in Germany under cliq.de; our most advanced, all-in-one streaming service for the mass market, making streaming content accessible to everyone.
We started by selling static black and white logos for Nokia mobile phones, advertised on television only. Over the past decades we have experienced the evolution of:
- Digital (streaming) content
- Internet enabled devices (including mobile phones)
- Advertising
- Payment methods
- (Telephone) networks
- Consumer behaviour and trends
These changes will continue in the years to come and we are very excited to be part of this evolution. It is our ambition to continue evolving and being a leading global streaming service provider.
