Our Vision
We believe that streaming content should be accessible for everyone
At Cliq group it is our ambition to make streaming content accessible for everyone. Founded in 2005, we are known for our strong track record in creating bundled streaming services that provide instant gratification in the spur of the moment. Driven by our belief that streaming content can instantly turn a bad day around. Our subscription-based streaming services bundle movies, music, audiobooks, sports and games and allow people to watch, listen and play the way they want it.
We license streaming content from partners, bundle it and sell the content to consumers globally via numerous streaming services through online marketing.
Over the years, we have become a specialist in online marketing and creating streaming services that are advertised to specific customers. Our all-in-one streaming services enable us to target a wide variety of customers with the streaming content they like. To date, we have XX streaming services, across XX countries, resulting in XX paying members and a xx turnover.
Other than that, our expertise and strong track record in creating streaming services, has brought us closer to achieving our dream. Building a flagship store, which is launched in Germany under Cliq.de; an all-in-one mass market streaming service, making streaming content accessible for everyone.
Our mission
“We believe everyone deserves access to the streaming content they like”
On-demand content is here to stay. But a scattered market has quickly resulted in a streaming overload. Leaving consumers feeling overwhelmed by the ever-increasing number of content category specific stores available to them. Let alone the rising costs and number of streaming services needed to access the available categories.
At Cliq Group we believe in a bundled content streaming service accessible for everyone. We offer an all-in-one streaming service containing movies, music, audiobooks, sports and games.
For us simplicity means one service, one price, one log-in that goes beyond content categories and profiles.
Our Approach
At Cliq Group we bring simplicity in the streaming market, by creating streaming services that go beyond content categories. Our competitive edge is our global content network and our Cliq Tech Hub™ that allows us to gain valuable insights into relevant trends that go beyond streaming categories, but also the demand of today’s streaming consumer. Our knowledge base is key and a core competency of the Cliq group. With this knowledge we can easily match, bundle and conveniently offer the right streaming content to the right audience. Providing instant gratification in the spur of the moment.
In our ambition to make streaming content accessible to everyone, we strive for operational excellence and always deliver on the following three strategic pillars:
Right price-quality ratio and ease of purchase and use
We simplify, standardise and bundle streaming content to create relevance and added value
We use our business & marketing knowledge to continuously improve the user experience, service and efficiency of internal processes
We license streaming content from partners. We do this across multiple categories, ranging from music, audiobooks, games, sports to movies.
We store, bundle and curate digital content (Cliq Tech Hub™). Within the Cliq Tech Hub™ we combine our marketing and business knowledge based on data with our digital content warehouse, which enables us to create streaming services.
2a. We analyse trends to understand the streaming market & customer demand.
We analyse trends to understand the streaming market & customer demand.
2b. Business knowledge
We translate data on user behaviour and performance into actionable insights.
2c. Content enrichment
We store, bundle and curate digital content in our digital content warehouse.
We sell the content through our own streaming services. We are experts in online advertising. We spark immediate interest in our streaming service, followed by an offer including a free trial to convert online traffic into paying members. We currently have 2 million paying members on numerous streaming services across 30+ countries.
Our Competitive Edge
We strive for operational excellence.
It is our ambition to make streaming content accessible for everyone. To do so, we strive for operational excellence by delivering on the following three strategic pillars:
- We aim for the right price-quality ratio and ease of purchase and use
- We simplify, standardise, and bundle streaming content to create relevance and added value
- We use our business and marketing knowledge to improve the user experience and efficiency of our internal processes continuously.
We offer a bundled streaming solution that goes beyond content categories.
Founded in 2005 we have....
Our Teams
168+ employees worldwide
34 nationalities
Headquarters in Düsseldorf
Offices in Amsterdam, Barcelona, London, Paris, Florida & Toronto
Our leadership
Meet our leadership team, who continue to build a …
Our History
Founded in 2005, CLIQ Digital started off by licensing and selling single-category content services, using online TV advertising only. With a strong network of content partners, payment partners and advertising expertise partners, we were able to effectively grow the business over the years.
It was in 2019 that we discovered the power of bundling streaming content, which resulted in releasing our first all-in-one streaming service. We also then started our own online advertising team, to make CLIQ Digital less dependent on sales from business partners. Moving forward, we have built on the success of our bundled streaming services, as well as on the success from our own online advertising team. The, combination of the two turned out to be very successful.
Over the years our service offering has evolved, by making investments in improved quality and quantity of content and improving the content platform’s user experience and user interface.
This has led us to achieving our dream, building a Flagship streaming service, which is launched in Germany under cliq.de; our most renowned and mature bundled streaming service for the mass market, making streaming content accessible for everyone.
We once started selling static black and white logos for Nokia mobile phones, advertised on television only. Over the past decades:
Digital content has evolved
Internet enabled devices have evolved (including mobile phones)
Advertising has evolved
Payment methods have evolved
(Telephone) networks have evolved
Consumer behaviour has evolved
These changes will continue in the years to come and we are very excited to be part of this evolution. It is our ambition to continue evolving and being a leading streaming services multinational.
- Digital content has evolved
- Internet enabled devices have evolved (including mobile phone)
- Advertising has evolved
- Payment methods have evolved
- (Telephone) networks have evolved
- Consumer behaviour has evolved
These changes will continue in the years to come and we are very excited to be part of this evolution. It is our ambition to continue evolving and being a leading streaming services multinational.
