Streaming is in our identity. For over a decade, we have been selling subscription-based streaming services that bundle movies and series, music, audiobooks, sports and games to consumers globally. We believe streaming should be accessible to everyone. With the launch of our new platform cliq.de, we think now is the perfect time to dive into what makes digital streaming in general so special and why we are so fascinated by it.
The rise of digital streaming has been meteoric. Only a few years ago, consuming content online conjured up thoughts of shady websites and legal grey zones. Today, however, digital streaming is part of everyday life and has arguably surpassed traditional content sources such as cable television, radio, and the cinema as the main way we consume media.
One of the most important factors in the incredible success of digital streaming is the sheer amount of content available. From blockbusters and documentaries to jump-and-run games and holiday playlists, there are so many different providers.
Beyond its variety, digital streaming also offers convenience to its users. Digital streaming content often can be accessed from a variety of devices including smart TVs, Laptops and mobile devices. That way, digital streaming content is accessible both from home and on the go if the device is connected to the internet. Coupled with the ability to pause, rewind and fast-forward, it gives users full control over the way they consume content.
Digital streaming has also created a new way of consuming content. “Binge watching” is the act of watching multiple or all episodes of a series in one sitting. It has become increasingly popular because digital streaming has made it easy to watch multiple episodes of a show in succession. Digital streaming has not only changed how content is consumed, but it has also fundamentally changed how content is produced.
But digital streaming does not only have upsides. As it has gained in popularity, the amount of digital streaming providers has also increased. This means that content is now spread out over multiple streaming providers, which all charge monthly fees. To get access to a well-balanced range of content, many users must now subscribe to multiple platforms at once, spending more and more money on digital streaming. A scattered market has quickly resulted in a streaming service overload, leaving consumers overwhelmed by the ever-increasing number of content category-specific stores available. It’s complicated! To solve the problem of the ever-increasing cost of digital streaming, we have launched cliq.de. Our platform grants users access to a wide variety of movies, shows, music, audiobooks, games and sports for a price that is well below the average streaming platform that only streams movies and series.
Digital streaming is a technology that has fundamentally improved how we consume content and will continue for years to come. We’re very excited to be part of this development and are looking forward to what the future of digital streaming brings.