- Gross revenue in first quarter 2019 at EUR 13.8 million (Q4 2018: EUR 13.5 million)
- Revenue after deduction of payment provider costs increased by 4% compared to Q4 2018
- Marketing spend in Q1 2019 7% higher compared to Q4 2018
- EBITDA, adjusted for one off costs came in at EUR 1.1 million, 6% higher than Q4 2018 (EUR 1.0 million)
Dusseldorf, May 15, 2019 – CLIQ Digital AG (ISIN DE000A0HHJR3, GSIN A0HHJR), a leading direct marketing and sales organization for digital products with its own global payment and distribution platform, today announced its business development for the first three months in 2019.
Revenue and earnings development
In the period January to March 2019, the CLIQ Digital Group generated gross revenues of EUR 13.8 million (Q4 2018: EUR 13.5 million). As already communicated with the publication of the audited consolidated financial statements on April 4th, 2019, the CLIQ Digital Group is aiming for steady organic growth in the current financial year through (slightly) rising marketing expenses and a CLIQ factor at the 2018 level. The revenues in the first quarter of 2019 rose by 2% on a gross and by 4% on a net revenue level compared to Q4 2018. Net revenue is revenue after deduction of costs for payment service providers. The CLIQ Digital Group increased its total marketing spend by approximately 7% to EUR 5.1 million in the first quarter of 2019 compared to EUR 4.7 million in the fourth quarter of 2018. Compared to the third quarter of 2018 (EUR 4.1 million), the marketing spend increased by 25%. EBITDA adjusted for depreciation, amortization and impairment losses on capitalized customer acquisition costs – a key indicator for the success of CLIQ Digital AG – came in at EUR 1.1 million in the reporting period, not taking into consideration the additional costs relating to one off costs for restructuring of EUR 0.5 million and the costs relating to the valuation of share-options of EUR 0.1 million. The EBITDA, adjusted for one off costs is EUR 0.1 million above Q4 2018 (EUR 1.0 million). Including the one off costs during the first quarter of 2019 EBITDA came in at EUR 0.5 million.
Development of KPI’s
The CLIQ factor increased slightly to 1.34 in the first quarter of 2019, compared with 1.33 in Q4 2018. The CLIQ factor represents the ratio of revenue to costs per customer and is a key indicator for measuring the profitability of new customers. Management expects the CLIQ factor to increase further in the second quarter of 2019. The customer base value, an important indicator for estimating the expected cash inflow based on existing customers, came in amounting to EUR 24.0 million at the end of the first quarter of 2019 equaling the 4th quarter 2018. The 3-month figures for 2019 are unaudited and were not subject to review.