- CLIQ.de will be launched as a new consumer brand and introduced at a reduced membership fee of €6.99
- Full launch on all platforms on 1 September 2022
- “best of alles” brand marketing campaign in Germany will increase brand awareness and complement performance marketing
DÜSSELDORF, 15 June 2022 – CLIQ Digital AG has today presented its first corporate strategy update in company history. The company showcased its business development, its positioning in the DACH region, the launch of the new streaming brand CLIQ.de and its strategic as well as financial outlook.
CLIQ.de
CLIQ Digital is introducing an upscaled multi-content portal with new content and features across different content categories in the DACH region first. According to a recent study conducted by b4p the addressable German market for CLIQ Digital comprises c.28 million potential consumers. CLIQ.de will go live in Germany on the web and all platforms with a native app (mobile and TV) from 1 September 2022. This portal will have a completely enhanced content offering and include over 500 cloud games provided by Blacknut, more than 200 concerts, live sports from Sportdigital as well as movies and series from LEONINE and Palatin amongst others. The monthly membership fee will be reduced to €6.99 as an attractive introduction price to also meet the budgets of value-orientated consumers currently burdened by high energy and household prices.
“best of alles”
In parallel to CLIQ Digital’s existing performance marketing campaigns, which have successfully led to acquiring 1.5 million paid memberships per end of March 2022, the company will also flank the introduction of the new portal with brand marketing. The brand marketing campaign will highlight the key advantages of the new CLIQ.de portal in a prominent and highly visible way as well as create a new consumer brand with a value-for-money promise to make streaming simple and affordable for the mass market. The logo, font, imagery as well as the colours will reflect the brand’s positioning as simple and affordable with “Watch. Listen. Play.”, “Revolutionary Simple” and “best of alles” (“best of everything”) to summarise the proposition. From the autumn of 2022 on, the brand will also, in addition to our online and mobile channels, be advertised on TV as well as via out-of-home and social media.
Management statement
“CLIQ Digital’s new strategy will increase our visibility considerably and consequently attract many new members as well as improve overall stakeholder awareness,” said Ben Bos, member of the Management Board. “We are confident that with our amazing team of CLIQers behind us that we can achieve our goals – both near and far.”