DÜSSELDORF, 28 March 2023 – CLIQ Digital AG’s bundled content streaming service in Germany, Cliq (www.cliq.de), has undergone various material content upgrades. Its brand marketing campaign has commenced as scheduled and the brand has been nominated for the German Brand Award 2023 in in two disciplines.
Content upgrades
The Cliq offering now includes feature films from New Regency and ATP World Tour 250 tennis. Over 50 new Hollywood titles have been licensed to include blockbusters such as “Fight Club”, “Mr. & Mrs. Smith” and “Birdman”. Furthermore, CLIQ secured the exclusive DACH broadcasting rights for seven ATP World Tour 250 tournaments in 2023 and will show the most relevant matches live and in full length.
Soon to come will be DAZN RISE, the first-ever channel in Germany to broadcast only women’s sporting events, and DAZN FAST, which broadcasts 24 hours a day high-quality sports content exclusively licensed or produced by DAZN. In addition, thousands of hit songs and themed party mixes will be available for singing karaoke and interacting with other members in future. Moreover, through a new licensed content agreement with Zebralution, the audiobook and audio plays library will be bolstered with thousands of titles from acclaimed German publishing houses such as Bastei Lübbe catering to all audiences.
Brand marketing
Cliq’s first online and TV commercials were aired last month to target interest in movies, music, gaming, sports or audiobooks with 15-second spots advertising Cliq’s messages: “Alles, was du liebst” (everything you love), “All-inclusive kann man jetzt auch streamen“ (all-inclusive can now be streamed) and “Die haben das Streamen nicht neu erfunden. Ach nee, doch“ (they haven't reinvented streaming - oh no, they did.).
The first digital out-of-home advertising media with moving videos were installed in Frankfurt am Main at the main and the airport train stations to create brand awareness. These advertising spaces offer high visitor densities and an ideal communication environment for young target groups.
In addition, a truck with high-resolution, solar-powered mobile LED billboards on all four sides advertised the Cliq streaming service whilst driving around Berlin during the Berlin International Film Festival “Berlinale”. This special campaign was conceptualised to spark interest in the new brand, engage with film fans in particular and reached over 207,000 contacts.
German Brand Award 2023
The German Design Council’s annual Brand Award, which ranks number one nationwide and in second place internationally and is therefore one of the most prestigious awards in the world, nominated Cliq’s product and brand launch for its outstanding brand work in the following award categories:
“Excellence in Brand Strategy and Creation“:
- Brand Innovation of the Year
- Brand Strategy of the Year
- Brand Experience of the Year
“Excellent Brands - Media & Entertainment“:
- Digital Brand of the Year
- Newcomer Brand of the Year
- Product Brand of the Year
The award ceremony of the German Brand Award 2023 will take place on 15 June 2023 in Berlin.
Management statement
“Cliq is our flagship streaming service and our dream come true,” said Luc Voncken, CEO. “Our strong track record in building streaming services was key for creating our most advanced all-in-one, bundled content streaming service and thus making streaming content accessible to everyone in Germany.” “Cliq has gotten off to a really promising start and we are all very excited about its future development and initiating the next operational steps,” said Ben Bos, member of the Management Board.