DÜSSELDORF, 12 September 2023 – CLIQ Digital AG announces a partnership with the international fashion label NEW YORKER to combine fashion, lifestyle and entertainment for one month.
Fashion meets entertainment: NEW YORKER x Cliq
The "NEW YORKER x Cliq" campaign will take place from 15 September to 15 October in 260 NEW YORKER stores across Germany as well as on the online platforms of www.cliq.de/newyorker and www.newyorker.de. The campaign is designed to appeal to young, fashionable people and entertainment fans at the same time. The target groups of both companies are well-aligned due to common price consciousness and shared interests. Various online and offline visuals, an exclusive radio ad at the POS and an LED wall in the NEW YORKER flagship store in Braunschweig form the core of the campaign. Interested parties can look forward to special offers and shopping vouchers.
As part of the "NEW YORKER x Cliq" partnership, NEW YORKER customers have the opportunity to enjoy the Cliq flagship streaming service for three months free of charge. This offer allows customers to try out all of Cliq's content without any obligation. After the trial period, the monthly membership price of €6.99 will apply and the membership is cancellable at any time.
Management statement
"The NEW YORKER x Cliq partnership is a perfect match because both brands create experiences for their customers in different ways that appeal to a broad target group. In co-operation, we thus offer an unparalleled selection for entertainment fans and fashionistas - and all that with affordable prices," says Luc Voncken, CEO.