2020

CLIQ Digital AG: 2019 audited financial statements and strong growth (+30% EBITDA) for 2020

  • 02/04/2020
  • 2019 audited consolidated financial statements confirm preliminary figures published on Feb 13
  • All key financial performance indicators show significant improvement, outperforming communicated targets
  • Strong outlook for 2020: EBITDA to increase by 30% to at least EUR 7.5 million

Dusseldorf, April 2, 2020 – CLIQ Digital AG (ISIN DE000A0HHJR3, GSIN A0HHJR), a leading direct marketing and sales organization for digital products with its own global payment and distribution platform, today announced its audited 2019 consolidated financial statements in line with the preliminary figures published on February 13, 2020.

Revenue and earnings development

CLIQ Digital generated revenue growth and a significant increase in net result in the 2019 financial year. All key financial performance indicators show a significant improvement in 2019 compared to the previous year.

Amounts in EUR million 2019 2018 Change
Gross revenue 63.1 58.2 +8%
Net revenue 44.2 39.1 +13%
Marketing spend 22.2 18.8 +18%
EBITDA 5.8 3.9 +49%
Net result 3.9 3.0 +30%
Customer base value (in EUR million) 26.0 24.0
CLIQ-factor 1.51 1.36

The key performance indicators for the year 2019, indicated in the table above, show a strong increase in numbers compared to the financial year 2018, caused by a combination of a successful media buying strategy, investments in the content portfolio and realization of synergies between the foreign subsidiaries. The financial performance increased mainly in the second half year of 2019 showing a 24% increase in gross revenue from EUR 28.2 million in H1 2019 to EUR 34.9 million in H2 2019.

The increase in net revenues (gross revenues less payment service provider costs) by 13% y-o-y to EUR 44.2 million (2018: EUR 39.1 million) was driven by the higher marketing spend for the year and the higher customer profitability. Marketing spend increased by 18% y-o-y to EUR 22.2 million in the year under review (2018: EUR 18.8 million), whereby the profitability of new customers expressed in terms of the CLIQ factor also improved significantly from 1.36 to 1.51. Both marketing spend and CLIQ Factor, a key indicator for measuring the profitability of new customers, have been positively influenced by the successful direct media buy strategy resulting in an increasing number of new customers with a higher profitability.

The operating result (EBITDA) increased significantly in 2019 by 49% to EUR 5.8 million (2018: EUR 3.9 million). For the full year EPS came in at EUR 0.36, which is slightly higher than EUR 0.35 for the year 2018. On a half-year comparison, EPS increased from EUR 0.08 in the first six months of 2019 to EUR 0.28 in the second half year of 2019.

Outlook 2020

The organic growth as shown in the second half year of the financial year 2019 also continues for the year 2020. With the focus on direct media buying, further investments in content, CLIQ Digital Group is ready to scale its activities and realize further growth in the upcoming years. Against this background, the Management Board of CLIQ Digital is optimistic for the year 2020 and expects a significant EBITDA growth of 30% to EUR 7.5 million (2019: EUR 5.8 million).

Amounts in EUR million 2020e 2019 Change
Gross revenue 75.0 63.1 +19%
Marketing spend 26.0 22.2 +17%
EBITDA 7.5 5.8 +30%
CLIQ-factor 1.58 1.51

CLIQ Digital is aiming at an organic revenue growth of 19% to EUR 75.0 million (2019: EUR 63.1 million) with marketing spend increasing similarly by 17% to EUR 26.0 million (2019: EUR 22.2 million). The Management Board expects the CLIQ Factor to further increase to 1.58.

Irrespective to the expected strong organic growth CLIQ Digital could be one of the exceptions which would not be negatively affected by the COVID-19 pandemic, as it has been shown in the past that even in times of recession there is no reduction in demand for digital entertainment.

The audited Annual Report 2019 is now available for download at www.cliqdigital.com in the Investor Relations section.

CLIQ Digital AG: Warburg Research raises price target to EUR 6.10 with buy recommendation

  • 19/03/2020

– Warburg Research analyst Felix Ellmann sees no negative effects of coronavirus on CLIQ Digital AG

– In the current environment, the increasing demand for digital entertainment services opens up additional marketing opportunities for CLIQ Digital

– “Massive increase in earnings expected in 2020, combined with a quite high visibility”

 

Dusseldorf, March 19, 2020 – The shares of CLIQ Digital AG (ISIN DE000A0HHJR3, GSIN A0HHJR), a leading direct marketing and sales organization for digital products with its own global payment and distribution platform, have been revalued by Warburg Research AG in a recent research update. Analyst Felix Ellmann has raised the price target to EUR 6.10 (previously: EUR 5.40) and continues to issue a “buy” recommendation: “While most companies are negatively affected by the corona virus, CLIQ Digital could be one of the few exceptions and even benefit. This is particularly interesting as the share has also suffered considerable price losses in the context of weak markets”.

“In times of crisis, companies like CLIQ will benefit”

It has been shown in the past that even in times of recession there was a demand for entertainment and people still “went to the movies”. Since it is one of the peculiarities of a pandemic that such public entertainment offerings are no longer appropriate or possible, this could, in Ellmann’s opinion, represent an opportunity for CLIQ. Especially since it is to be expected that customers will consume more digital content since their area of life is increasingly sealed off and at the same time their willingness to pay for digital entertainments services is likely to grow.

“In the context of recessive tendencies, the purchase of online advertising could also become cheaper. This is the significant cost factor. If other digital advertisers would reduce their online media budgets this could lead to an increase in available media placements at a lower price, contributing to further growth and profitability of CLIQ Digital,” says Warburg analyst Ellmann.

Warburg Analyst Ellman continues: “The company has one of the very few business models that is likely to show a massive increase in earnings in 2020 combined with quite high visibility.”

The current commentary by Warburg Research can be found on the CLIQ Digital AG website under the following link:
/wp-content/uploads/2020/03/Cliq_Digital_Comment_20200313_en.pdf

CLIQ Digital AG publishes preliminary figures for 2019 – EBITDA up by 49%

  • 13/02/2020

– Gross revenues up 8% to EUR 63.1 million (2018: EUR 58.2 million)

– Net revenues increased by 13% to EUR 44.3 million (2018: EUR 39.1 million)

– EBITDA increased significantly by 49% to EUR 5.8 million (2018: EUR 3.9 million)

– Main KPI’s: Marketing expenses up 18% compared to previous year and CLIQ factor to 1.51 (2018: 1.36)

– Outlook 2020: significant (double-digit) growth in all numbers expected

 

 

Dusseldorf, February 13, 2020 – CLIQ Digital AG (ISIN DE000A0HHJR3, GSIN A0HHJR), a leading direct marketing and sales organization for digital products with its own global payment and distribution platform, today announced its preliminary figures for the 2019 financial year.

Revenue and earnings development

In the 2019 financial year, the CLIQ Digital Group improved its key figures compared to the previous year:

Amounts in EUR million

 

2018

2019

change

Gross Revenue

 

58.2

63.1

+8%

Net Revenue

 

39.1

44.3

+13%

Marketing Spend

 

18.8

22.2

+18%

EBITDA

 

3.9

5.8

+49%

 

 

 

 

 

Customer Base Value (in EUR million)

 

24.0

26.0

 

CLIQ Factor

 

1.36

1.51

 

 

 

 

 

 

According to preliminary calculations, CLIQ Digital generated gross revenues of EUR 63.1 million in the 2019 financial year compared to EUR 58.2 million in the previous year (up 8%). Net revenues – after deduction of payment service provider costs – rose by 13% to EUR 44.3 million in the year under review (2018: EUR 39.1 million). EBITDA increased significantly by 49% to EUR 5.8 million in 2019 (2018: EUR 3.9 million). The reason for the significantly improved earnings figures is the shift regarding the applied marketing strategy. In the past, the company was focused on marketing via third party partners. During the last 18 months, CLIQ Digital has significantly invested in its in-house direct media buying team. This resulted in increased marketing expenses by 18% year-on-year to EUR 22.2 million (2018: EUR 18.8 million) and at the same time significantly improved profitability (CLIQ factor).

 

Development of KPIs

All key figures show a significant improvement over the previous year. The CLIQ factor, a key indicator for measuring the profitability of new customers, rose to 1.51 in the 2019 financial year, compared to 1.36 in the previous year, as a result of the successful implementation of the direct media buying strategy by the CLIQ Digital Group.

The customer base value, an important indicator for the estimating of expected cash inflow based on existing customers, was EUR 26.0 million at the end of the fourth quarter of 2019 compared to EUR 25.5 million at the end of the third quarter of 2019 and EUR 24.0 million at the 2018 reporting date.

The 2019 business figures are preliminary and have not yet been audited. CLIQ Digital AG will publish detailed statements on the development of business and earnings with the final audited annual financial statements for 2019 in accordance with IFRS as well as an outlook for the 2020 financial year with the publication of its annual report 2019 on April 2, 2020.

 

Outlook 2020

 

Management is very excited about the development of the figures, especially during the second half-year of 2019. “We are confident that the increase in Gross and Net Revenue as well as EBITDA will continue in 2020 and expect a significant (double-digit) growth for the full year 2020 in all numbers,” says Ben Bos, member of the Management Board.

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