As we reach the midpoint of our business year 2024, we decided to sit down with our CEO Luc and talk about what has happened so far. He tells us about our journey of embracing change, innovation and market focus and explains what else is planned for the second half of the year.

Hi Luc! How did you feel about the last 6 months at CLIQ?

The last 6 months have been all about optimisations, we’ve always been a highly adaptable company and that was particularly evident in these past 2 quarters. We have grown very fast in recent years, and it was time for a more effective and focused organisational structure. We have made some significant progress in transforming our organisation and setting the stage for sustainable growth. The past six months have not only been a period of restructuring though, but we also worked hard on our technological advancement and market realignment. All of these are pivotal to our vision for the future.

So, what is your vision for the future and what does the new structure look like?

We want to be the best and most profitable performance marketer worldwide! But to become that we first need a new and more effective organisational structure.

One of the most impactful changes we’ve implemented is reorganising our company into four distinct business units: Technology, Commercial, Support, and Service. This restructuring aims to streamline our operations, enhance our focus, and foster a culture of accountability and excellence across all divisions. In a nutshell, it saves costs and generates productivity gains.

• Technology: This unit is at the forefront of our innovation efforts, driving business development and maintaining the company’s technological infrastructure and products.

• Commercial: Our Commercial team is dedicated to expanding our reach and driving revenue growth.

• Service: Focused on delivering products and platforms, our Service unit works tirelessly to meet and exceed our clients’ expectations.

• Support: The Support unit keeps the company running smoothly behind the scenes; teams include, for example, HR and finance.

In which areas have you developed further?

You can't get past AI these days, and at CLIQ we see huge potential in it! We have increasingly integrated Artificial Intelligence (AI) into our operations. AI is transforming the way we work, offering new possibilities for innovation and efficiency. From automating routine tasks to providing advanced data analytics, AI is enhancing our capabilities and enabling us to make even more smarter, data-driven decisions. And this is, in the end, the core of our business.

From a market growth perspective, we’ve decided to focus even more on one of our biggest markets, the US. North America has always been a vital part of our DNA and growth story. Although we will continue to advertise globally, the US market presents immense opportunities for further growth, and our deep understanding of this landscape positions us well to capitalise on these opportunities. Therefore, our Commercial team has been working diligently to strengthen our presence in the US. There are a lot of exciting projects coming up and I’m looking forward to it!