In “A Coffee with Luc” our CEO Luc Voncken regularly lets us take a look behind the operational scenes of his daily business. It’s the end of the year, so we asked him to reflect on the past 12 months together with us. We wish all our readers a merry and delightful holiday season and a happy 2024!
Hi Luc! If you would have to describe the past business year in only a few words, what would it be?
I would say inspiring, multifarious and first and foremost: very instructive.
Hi Luc! If you would have to describe the past business year in only a few words, what would it be?
We generated a lot of new learnings this year and got strongly inspired for our future strategy. Still, the focus is standing on our core business, international performance marketing, which has continued to grow steadily. Artificial intelligence is an exciting topic throughout the industry at this moment, and we at CLIQ are also happy to take advantage of the innovative technologies and have already started this year to introduce employees to AI, educate them about it and show them ways in which daily workflows can be optimised. All in all, 2023 was a year of trying out new things, a year full of creative processes and a year of further development of our business model as well as our corporate culture. We are heading into the future stronger than ever and I am looking forward to many exciting projects in 2024. We will further strengthen and optimise our innovative business growth, our strong corporate structure and our sustainable company culture.
How do you spend the holidays?
Like every year, with my family, good food and time for myself to reflect on the year’s experiences and recharge my batteries. I’ll be on a skiing vacation for the first week of January, and then I’ll take another deep breath and start the new CLIQ year with full energy and motivation! CLIQ is ready for its new chapter and so am I. Happy holidays everyone!
